FinancialForce Announces Advanced PSA Analytics and Next-generation Financial Reporting with Salesforce Einstein Analytics


FINANCIALFORCE COMMUNITY LIVE, LAS VEGAS — JUNE 26, 2018 – Certinia, a leading customer-centric ERP and Professional Services Automation (PSA) cloud solution native to the Salesforce platform, announced it has expanded its partnership with Salesforce to offer customizable, advanced analytics for PSA applications and Financial Management applications using Salesforce Einstein Analytics.

Advanced PSA Analytics Powered by Einstein Analytics

In today’s customer-centric services economy, organizations are challenged to interpret the overwhelming amount of captured customer and financial data, and adapt to changing market and customer demands at speed.  To help tackle these challenges, Certinia now offers embedded reporting and analytics across its applications portfolio using Einstein Analytics.

Service professionals can now forecast and run their businesses with greater confidence and predictability with Certinia PSA Analytics powered by Einstein Analytics.  Certinia PSA Analytics delivers real-time visibility into key KPIs used by services – Billings, Backlog, Utilization & Milestones – for improved forecasting and actionable insight. The combination of real-time Billing and Backlog with project and resource data offers a 360 degree business view using Einstein Analytics.

“We are honored to be among the first Salesforce ISVs to extend the raw power of Einstein Analytics into our applications,” said Dan Brown, Chief Development Officer for Certinia. “Certinia is dedicated to helping our customers grow and succeed in the services economy with relevant, contextual reporting and analytics made available when decisions need to be made.  This investment builds upon our recent Spring 2018 release where we launched the first phase of our next-generation financial reporting leveraging Salesforce’s advanced analytics platform. We will continue to unlock levels of business insight that uniquely blend sales, orders, service delivery, and financial data across the opportunity-to-revenue lifecycle as evidenced with the announcements of our Financial Management and PSA Einstein Analytics applications.”

Next-Generation Financial Reporting with Einstein Analytics

Customers who license the Certinia Accounting (FFA) solution will also receive next-generation Certinia Financial Reporting powered by Einstein Analytics. This includes the Certinia Accounting dataset which offers dozens of lenses for all financial statement use cases.  This marks a monumental step in driving towards the Certinia vision of combining a Financial Reporting solution with the most sophisticated analytics solution, Einstein Analytics, into a single solution for customers.

Certinia Financial Reporting powered by Einstein Analytics offers Certinia Accounting users increased performance, and scalability up to tens of million of rows of detailed accounting transactions without any loss of context. Financial professionals can quickly slice and dice large amounts of data, with complete drill-down ability into an individual transaction or invoice without leaving the Certinia application. Insight into root causes for change in performance, such as a sudden spike or drop in revenue driven by a top customer, can be answered with just a few clicks.  

“Traditionally, customers have had to look for additional BI applications outside their ERP solutions, typically with CSV files to upload, and cumbersome datacubes to maintain and manipulate,” said Raphael Bres, vice president, Product for Certinia Financial Management solutions.  “Analytics and financial reporting are often separated, resulting in different data repositories, vendors and tools, security, and requiring tedious integrations and manual data reconciliation. Certinia Financial Reporting powered by Salesforce’s advanced Einstein Analytics revolutionizes the way Analytics and Financial Reporting should be combined for easier, more accurate and insightful data at the lowest TCO.”

Certinia PSA Analytics will be offered in preview availability as part of the Summer 2018 product release, with general availability anticipated in the Fall. Certinia Financial Reporting powered by Einstein is available using Certinia XL Plus for data presentment; with an added Einstein UI and reporting front-end planned for the Fall 2018 release of Certinia Accounting.

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About Certinia

Certinia is the leading cloud ERP and PSA provider for the new services economy. A key ERP solution native to the Salesforce platform, Certinia unifies data across the enterprise in real-time, enabling companies to rapidly evolve their business models with customers at the center. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures and Technology Crossover Ventures. For more information, visit