Certinia enhances partner program to expand reach and deliver more value to customers
Greg O’Sullivan is Vice President, Global Partner Alliances & Channels at Certinia. His focus is to shape the partner alliances and channel sales businesses to generate incremental revenues, accelerate growth, and expand market share. Read his blog here highlighting the enhanced partner program at Certinia.
Partners have long been essential to Certinia’s success. After all, we share about 1,400 customers with our partner Salesforce alone. Partners expand our reach, amplify our brand, and showcase how our solutions concretely drive transformational business value for our customers.
Together with our partners, we deliver success for shared customers, leveraging one another’s expertise and domain knowledge, co-innovating, and bringing unique solutions to the marketplace that meet the needs of customers across segments, industries, and geographies.
Those relationships are more important in 2025 than ever before. That’s why we’re excited to announce our enhanced Certinia Partner Program to deepen alignment and strengthen engagement with our critical partner ecosystem.
You Spoke, We Listened
When redesigning our program, we went directly to our partners to learn what they valued most and how we can build on it together to drive unmatched business value to new customers and collaborate consistently and at scale. We also benchmarked our partnering constructs against best-in-class programs in the industry. We saw that we needed improved marketing support, updated partner training and certification offerings, sharing of project delivery guidelines and best practices, and solid go-to-market alignment.
With that perspective, today we’re introducing a modernized partner engagement experience that will deepen synergies, foster stronger collaboration, offer simplicity, and provide progressively increasing benefits and recognition to partners as they invest in their Certinia capabilities and initiatives to drive mutual growth.
Partners are Key to Extending Certinia’s Value to Customers
Our revamped program will achieve several important goals. First, it will provide partners with a greater level of clarity and understanding of where they fit into Certinia’s strategy to support more customers challenged with disparate or manual PSA systems. We’re enhancing partner communications with more frequent updates on our latest messaging and solutions, regular live town halls with Certinia leaders, and expanded opportunities for business growth.
Next, our program will make it easier to do business with Certinia – particularly from a sales and marketing standpoint. Partners will have clear guidelines for working together to support joint customers as one cohesive team with us. Our Partner Hub will be a one-stop-shop for all marketing, enablement, and training content in one centralized location. In addition, partners will benefit from a strong, ongoing relationship with Certinia’s sales teams and leadership, collaborating throughout the entire customer journey to drive long-term success.
Finally, the Certinia Partner Program formalizes partners as a foundation of our strategy. We will lean on these relationships and cultivate new ones to reach more services organizations across the globe.
Supercharging Sales, Marketing, Education, and Implementation Efforts
Our enhanced program will deliver a variety of features and benefits for partners, including:
- Sales: Partners will gain access to referral fees, co-selling opportunities, and sales enablement materials. Most importantly, Certinia’s sales teams are committed to building on current successes with partners to drive deeper collaboration, spark new growth, and create happier, more successful joint customers.
- Marketing: Our revamped Partner Hub will make it easy to interact with the latest product toolkits and enablement content
- Education: Certinia Academy will equip partners with extensive resources to learn everything about our products, from technical capabilities to business value, and earn Certinia Certifications for specific solutions and features
- Implementation: The Partner Center of Excellence will offer partners templates, guidelines, and resources to ensure their project implementations are successful.
Three Motions to Meet Partners’ Unique Needs
We work with a variety of organizations across the world. We know that a one-size-fits-all approach won’t work in today’s diverse partner ecosystem.
As a result, we’ve incorporated three distinct tracks into the program to best meet the needs of all of our partners:
- Services Partners work directly with customers to implement Certinia solutions
- Referral Partners source new sales opportunities in exchange for a referral fee
- Resell Partners market and resell Certinia solutions to end customers
Beyond these tracks, we also maintain strategic partnerships with Salesforce and AWS, further strengthening our ability to deliver innovative solutions and expand our reach.
Certinia Partners Rave About our Work Together
We’re excited to enhance our partner relationships and forge many new ones — and our existing partners are equally excited. But don’t take our word for it. Here’s what several organizations have said about partnering with Certinia:
Certinia’s partner program empowers us with the tools, expertise, training and support to deliver exceptional results for our clients and goes way beyond what is offered elsewhere. This collaboration fosters a spirit of trust and will accelerate our growth, making it easier than ever to achieve remarkable outcomes while staying true to our core values. This is why we have chosen Certinia as our exclusive partner for PSA and ERP Cloud.
Craig Fenton, EVP, dForce
We have a very strong working relationship throughout the sales cycle, which makes starting implementation projects seamless. Certinia’s products are high-end and sophisticated, making them the ideal solutions for our customers. Certinia also offers excellent materials that help streamline implementations, ensuring both speed and quality.
Gert-Jan ter Weeme, CEO, Cloudteam Company
Critical to A5’s execution to become a leading Certinia partner is the growth of a fully functioning, transparent, and highly motivated partner program. I’m genuinely excited about the direction we are headed in together as we’ve set real goals and identified numerous opportunities where both companies can not only win, but drive true transformation for our collective customer base. We feel that we have a true partner in our corner who recognizes what’s required to win.
Adam Rosenfield, SVP, Strategic Accounts, A5
I have worked in enterprise software for 25 years and appreciate that it’s easy to say you have a partner program, but it’s another thing altogether to build a partner program that is actually effective. Our experience in working with Certinia’s partner team over the past year has been fantastic, and the foundation is really driven on doing what’s best for our mutual clients to help them achieve their desired business outcomes through the various Certinia products. The enablement, tools, and support made available to us, especially as a relatively new partner, have allowed us to ramp up and build the foundation required to be successful. More importantly, we are all working together towards the future and have a good understanding of the strengths of what both sides bring to the table to effectively serve our clients – in so many words, what a partner program should do.
Uriah Hakala, Director, PSA Practice Lead, RSM
With Certinia’s strong foundation, we see incredible opportunities for growth expanding our reach, accelerating implementations, and delivering even greater impact. This partnership is a catalyst for long-term success.
John Vu, CEO, Cross Cloud Partners
Get Involved in our Partner Program Today
We’re building a partner ecosystem that consistently delivers success for our customers, generates mutual growth, and drives continued customer expansion, and we’re excited to go on this journey together.
We’re always on the lookout for more great services, referral, and resell organizations to join the program. Are YOU ready to be part of our next chapter? Learn more about Certinia’s Partner Program and apply today!
