ERP Cloud is now Financial Management Cloud: A name that fits the times
Raju Malhotra is Chief Product and Technology Officer at Certinia. His focus is to shape the company’s product vision, drive the technology roadmap, and ensure exceptional user experiences across the vast customer base. Read his blog here on the recent name change from ERP Cloud to Financial Management (FM) Cloud.
For years, Enterprise Resource Planning (ERP) has been shorthand for financial systems—but it’s long been associated with human resources, supply chain management, demand planning, warehouse operations, and manufacturing.
Services businesses don’t manage warehouses or production lines. They manage projects, people, contracts, and revenue models spanning fixed-fee, usage-based, and subscription billing.
Yet the term “ERP” has forced services companies into a technology framework that doesn’t quite fit. Traditional ERP is built around demand planning, supply chain logistics, and production efficiency; concepts that are secondary to finance teams in project-based organizations.
While traditional ERP is designed to handle costing elements related to products, Certinia’s financials solution focuses on costs related to projects, including travel & expenses (T&E), subcontractors or materials.
That’s why in our Spring 2025 release we’ve renamed ERP Cloud to Financial Management Cloud to better represent what the product delivers.
Financial Management, Not Traditional ERP
For CFOs, controllers, and finance teams in services organizations, this distinction matters. When evaluating solutions, they need a system that aligns with how services organizations actually work: managing contract-based billing, handling complex revenue recognition, capturing project-based costs, and ensuring seamless cash flow across multi-entity structures.
This shift in terminology also reflects a larger industry trend. Services now generate 66% of all technology and services revenue, up from 40% a decade ago—a clear sign that businesses are prioritizing service-led models over product-based ones. As a result, finance leaders in services organizations are seeking solutions tailored to their needs, making the ERP label feel increasingly outdated and misaligned with how they operate.
Focused on the Future
Rebranding ERP Cloud to Financial Management Cloud does not signal a major shift in our strategy, it simply brings greater clarity. Certinia remains fully committed to delivering a financial solution built for services organizations just as we always have. This change brings that fact into sharper focus.
For services businesses, finance isn’t a back-office function. It flows through the entire services journey and is central to delivering projects, forecasting revenue and costs, managing margins, and driving growth. FM Cloud connects these financial operations with customer engagement, project delivery, and billing, helping finance teams operate with more precision and visibility.
Now, its name reflects that reality.
Want to see how FM Cloud supports financial operations in services organizations? View this quick demo today!
