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Dreamforce

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The future of Services starts here.

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San Francisco
September 14–17

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Agenda

Re-Engineering the Post-Sale Organization for the AI Era

Mon, Sept 14 | 5:00pm PT

Join best selling author Rod Cherkas and Certinia Chief Customer Officer, Todd Kisaberth as they celebrate the launch of The Chief Customer Officer Playbook for the AI Era. Learn why unifying data across Customer Success and Professional Services is critical for orchestrating value across the customer lifecycle.

Escape the Microproductivity Trap: The Case for AI-Native Professional Services

Tue, Sept 15 | 4:00pm PT

Certinia Chief Business Officer Prasad Narasimhan Sulur explains why applying AI in isolated steps only yields 10% to 20% productivity gains. Uncover the strategic case for autonomy and learn how leading organizations are treating AI as a connected system of action across the entire services lifecycle.

Certinia’s Agentic Roadmap - Paving the Way for the Next Generation Services Economy

Wed, Sept 16 | 8:15am PT

Get a first look at Certinia's product roadmap with Chief Product & Technology Officer Raju Malhotra and Principal Product Solution Architect Matt Byrne. Experience live demos of human and AI agent collaboration, and see how real-time context turns siloed data into forward-looking action.

From Sell to Expand: Discover How AI-Native Services Platforms Close the Handoff Gap

Wed, Sept 16 | 4:00pm PT

Discover how running the entire services lifecycle on one connected system closes the context gap at every handoff. This session features live product demos showcasing faster deal scoping, real-time project delivery visibility, and proactive account management.

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Welcome to the next generation of AI-powered professional services with Certinia

Certinia, powered by Veda, accelerates services delivery and operates your services business across the entire services lifecycle.

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Our sponsors:

Accordion Ladd Diabsolut VFP Uneric CLD Partners Hubbl Technologies

Our speakers

Gain insights from industry leaders, customers, and partners to power your end-to-end agentic services journey.

  • Prasad Narasimhan Sulur

    Prasad Narasimhan Sulur

    Chief Business Officer

  • Mimi Spier

    Mimi Spier

    Chief Marketing Officer

  • Raju Malhotra

    Raju Malhotra

    Chief Product & Technology Officer

  • Todd Kisaberth

    Todd Kisaberth

    Chief Customer Officer

  • Deb Ashton

    Deb Ashton

    Founder & Senior Vice President, Strategic Customer Experience

  • Rod Cherkas

    Rod Cherkas

    Strategy Consultant and Advisor

  • Matt Byrne

    Matt Byrne

    Principal Product Solution Architect

Win bigger. Deliver smarter. Grow stronger.