TSIA Interact

Expo Hours

The AI Inflection Point for Service Providers: Forging New Ways of Growing Revenue

Presented by TSIA, Certinia and Salesforce
Magnolia 7-9

More info Join us for an engaging and insightful panel discussion with thought leaders from TSIA, Salesforce, and Certinia to explore the future of AI in creating, sustaining, and growing services revenue. Recent TSIA research will be shared, highlighting the transformative trends reshaping how industry leaders should leverage AI inside today’s dynamic service landscape.

One key takeaway? The critical nature of unified customer data to power AI and digital agents and create more personalized, impactful interactions across the entire customer journey. In the volatile world of service delivery, the collaboration between professional services and customer success teams based on a single source of customer truth has never been more important to building happy, profitable, long-term relationships.

During this session, we’ll dive deep into:

• New research findings from TSIA that underscore the importance of unified data and AI in driving revenue retention and growth.

• Real-world success stories from Salesforce and Certinia showcasing the power of Agentforce Generative and Agentic AI to maintain and grow services revenue.

• Your best first steps towards unifying customer data across your entire service delivery lifecycle.

This is your chance to hear from the experts, learn actionable strategies, and ask questions to help your organization thrive in this new world of Agentforce-powered service delivery.

Orchestrated for Success – AI Agents, Professional Services, and Customer Success in Perfect Harmony

Interact Zone Theater #1
Expo Theater Session

More info Your customer’s interests are beautifully simple – ensuring they get value from the services they have bought from you. In this session, we will show you how the key to maximizing your customers’ success lies in showing up as one team that is relentlessly focused on delivering against a shared understanding of what success looks like. You’ll learn the advantages of leveraging a single AI-enabled platform for your entire customer journey.

PSA + Jira: One View. Zero Gaps. Real-Time Results

Presented by Thomas Jansen, Business Architect, Icon Cloud Consulting
Booth #402

More info This session demonstrates how the Icon PSA Connector for Jira—Powered by Peeklogic enables real-time, bidirectional sync of tasks, time, and progress—delivering a single view into your entire project lifecycle.

You’ll learn how automation can unify delivery workflows, boost timecard accuracy, and provide decision-makers with clear insights—without requiring your teams to change the way they work.

Exploring Your Automation Journey: Leveraging the Data Readiness Maturity Model

Presented by Paul Wnek, CEO and Founder of Coalescence Cloud
Booth #402

More info In today’s evolving AI landscape, organizations face challenges in navigating data strategy and implementation. Paul Wnek, CEO and Founder of Coalescence Cloud Consulting, introduces the Data Readiness Maturity Model—a framework that guides businesses in assessing their preparedness to effectively leverage data for analytics and AI initiatives.

This talk will cover the five maturity levels—each level will be discussed in terms of characteristics, requirements, and outcomes, encouraging the audience to reflect on their own readiness and necessary steps for advancement.Discussions will focus on why data maturity matters, the integration of data across departments, and fostering a culture of data-driven decision making. Attendees will learn to capitalize on AI capabilities and create a strategic approach to data utilization, driving innovation and business success.

Maximizing Your Certinia & Salesforce Investment: Strategies for Success

Presented by Emre Yenier, Principal Consultant and
Doug Johnston, Chief Operating Officer, VFP
Booth #402

More info In a world of zero-based budgeting and rapidly evolving technologies, maximizing your Certinia and Salesforce investment requires strategic resource allocation, a high-performing team, and a proactive approach.

VFP’s Advisory Services can help you follow industry best practices, reduce tech debt, and design scalable solutions so that you can focus on your core objectives.

Speakers: Emre Yenier, Principal Consultant and Doug Johnston, Chief Operating Officer

From Projects to Partnerships: Diabsolut’s Journey to Customer Success Excellence

Presented by Essam Nessim, Manager, Solutions Consulting
Booth #402

More info Join Diabsolut as we reveal how shifting from project delivery to a customer success–led model transformed our business. Learn why we adopted Certinia CS Cloud, restructured leadership, and embraced a lifecycle-focused mindset to drive long-term client value.

Centralizing customer data enabled Diabsolut to connect the dots, bridging the gap between customer success and professional services for proactive relationship management, success planning, and risk mitigation. Get practical insights on boosting retention, aligning teams, and building stronger client partnerships. If you’re looking to turn services into sustained growth, this session is for you!

Advanced Resource Management: Optimize Your Utilization and Service Margin

Presented by Certinia
Booth #402

More info This session will focus on Certinia’s industry leading capabilities in resource management, showcasing our unique capabilities around smart staffing and rescheduling, demand-side resourcing and unmatched scalability, powered by the Salesforce platform and Agentforce. Our new work planner and timesheeting should also be shown, ensuring that the right resource is always placed on the right project.

Networking Reception Sponsored by Diabsolut

Booth #402

More info Visit our booth during the welcome reception to meet with our experts, our sponsoring partner Diabsolut, and enjoy a tasty signature margarita.

Sales to Service Handoff: Automating Service Estimates

Presented by Certinia

More info This session will focus on Certinia’s Service Estimation capabilities for PS Cloud. The generation of a service estimate, based on data taken directly from the opportunity and account record will be demonstrated, along with Generative AI capabilities powered by Salesforce Agentforce.

Customer Success: Obtain a 360 View of Your Customers from Opportunity to Renewal Automating Service Proposal Generation

Presented by Certinia

More info This session will focus on Certinia’s industry leading capabilities in resource management, showcasing our unique capabilities around smart staffing and rescheduling, demand-side resourcing and unmatched scalability, powered by the Salesforce platform and Agentforce. Our new work planner and timesheeting should also be shown, ensuring that the right resource is always placed on the right project.

Unwind with VFP Consulting, Icon Cloud Consulting & Certinia

Siro Urban Italian Restaurant in the Marriott lobby
Register to attend

Expo Hours

Maximizing Your Certinia & Salesforce Investment: Strategies for Success

Presented by Presented by Emre Yenier, Principal Consultant and
Doug Johnston, Chief Operating Officer, VFP

Booth #402

More info In a world of zero-based budgeting and rapidly evolving technologies, maximizing your Certinia and Salesforce investment requires strategic resource allocation, a high-performing team, and a proactive approach.

VFP’s Advisory Services can help you follow industry best practices, reduce tech debt, and design scalable solutions so that you can focus on your core objectives.

Speakers: Emre Yenier, Principal Consultant and Doug Johnston, Chief Operating Officer

PSA + Jira: One View. Zero Gaps. Real-Time Results

Presented by Thomas Jansen, Business Architect, Icon Cloud Consulting
Booth #402

More info This session demonstrates how the Icon PSA Connector for Jira—Powered by Peeklogic enables real-time, bidirectional sync of tasks, time, and progress—delivering a single view into your entire project lifecycle.

You’ll learn how automation can unify delivery workflows, boost timecard accuracy, and provide decision-makers with clear insights—without requiring your teams to change the way they work.

Customer Success: Obtain a 360 View of Your Customers from Opportunity to Renewal Automating Service Proposal Generation

Presented by Certinia

More info This session will focus on Certinia’s industry leading capabilities in resource management, showcasing our unique capabilities around smart staffing and rescheduling, demand-side resourcing and unmatched scalability, powered by the Salesforce platform and Agentforce. Our new work planner and timesheeting should also be shown, ensuring that the right resource is always placed on the right project.

Advanced Resource Management: Optimize Your Utilization and Service Margin

Presented by Certinia
Booth #402

More info This session will focus on Certinia’s industry-leading capabilities in resource management, showcasing our unique capabilities around smart staffing and rescheduling, demand-side resourcing and unmatched scalability, powered by the Salesforce platform and Agentforce. Our new work planner and timesheeting should also be shown, ensuring that the right resource is always placed on the right project.