FinancialForce Recognized in the 2020 CRN® Partner Program Guide

Kirtee Mehta
[email protected] 

Inclusion Underscores Company’s Commitment to Partner Success

SAN FRANCISCO, CA, March 30, 2020 — Certinia, provider of the only modern ERP suite and the #1 professional services automation (PSA), is being recognized by CRN®, a brand of The Channel Company, in its 2020 Partner Program Guide. The annual guide lists the most rewarding partner programs from technology companies that provide products and services through the IT channel.

The Channel Company’s research team selected partner programs based on each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.

The Certinia Partner Program is built upon the ideal of fostering a high level of mutual success with its partners in order to better serve its common customers. Certinia backs this commitment by giving partners a complete set of enablement materials, tools, and co-marketing programs, as well as shared rules of engagement to ensure transparency and business alignment. Driving strong business outcomes for partners and resellers, the program also works with VARS and MSPs to provide information to help break into vertical markets, diversify their customer base, and grow revenue streams. 

“With the speed and complexity of technology today, solution providers need partners that can keep pace and support their growing business.” said Bob Skelley, CEO of The Channel Company. “CRN’s Partner Program Guide features insight into the strengths and benefits of each company’s program to identify those that truly support and drive positive change within the IT channel.”

“Working with our channel partners is a key factor in our continued success, and inclusion in CRN’s guide underscores the strength and power of this commitment,” said Jeff Edwards, Vice President, Global Channels, Certinia. “We are excited to continue growing our program by working side-by-side with our partners to build mutually profitable sales strategies, target new markets, close opportunities, and support our joint customers using our ERP and PSA solutions.” 

The 2020 Partner Program Guide will be featured in the April issue of CRN® and online at

About Certinia

Certinia offers customer-centric business applications on the leading cloud platform from Salesforce. We accelerate business growth with the only modern ERP suite and the #1 professional services automation (PSA), enabling real-time insights and intelligent decision-making. See your customers in full color with Certinia. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures and Technology Crossover Ventures. For more information, visit 

 About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. 

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Copyright ©2020. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.

The Channel Company Contact:        

Jennifer Hogan
The Channel Company
[email protected]