A FORRESTER THOUGHT LEADERSHIP PAPER
Did you know that 78% of services organizations want to get more out of their Professional Services Automation (PSA) solution? And a staggering number struggle with basic functionalities like accurate forecasting and resource alignment?
Forrester Consulting, in a study commissioned by Certinia, surveyed 623 decision-makers to explore the critical gaps in PSA and their impact on customer centricity.
The study reveals both the hidden challenges and opportunities within PSA, and how insufficient tools are directly impacting operational efficiency, client value, and revenue growth.
Download the study and learn:
- The critical PSA functionalities most organizations are missing
- How these gaps lead to operational inefficiencies and hinder client value delivery
- The proven impact of comprehensive PSA solutions on business outcomes and customer success
Don’t let outdated PSA tools limit your potential. Learn how to unlock growth and improve customer lifecycle visibility today.
Get your copy of the study!
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