Certinia Appoints Rick Caccia as Chief Marketing Officer

SAN JOSE, Calif. – May 9, 2023 – Certinia, the platform for services businesses, today announced the appointment of Rick Caccia as Chief Marketing Officer. Caccia will report to President and CEO Scott Brown and serve as a member of the executive team, overseeing Brand and Creative, Product Marketing, Global Communications, Demand Generation, Digital Marketing and Marketing Operations.  

Caccia brings over 25 years of experience in marketing across enterprise SaaS, data management, and security markets. Most recently, Caccia was SVP Marketing for Palo Alto Networks’ security operations business, part of the $2B+ next-gen security products group. Previously, as the CMO for Google Cloud’s Security business unit, he covered Product Marketing and Demand Generation for security products including Chronicle and VirusTotal, and Google Cloud Platform security functionality. Earlier in his career, he led product and channel marketing at ArcSight, through the company’s IPO and later acquisition for $1.6 billion by HP. 

“I couldn’t be more excited to welcome Rick to our executive team. Rick brings a depth of experience from his tenure at high-growth companies—both public and private—including Google Cloud, Palo Alto Networks and Exabeam,” said Scott Brown, President and CEO of Certinia. “Rick’s expertise, insights and industry knowledge will be instrumental as Certinia propels into the next phase of growth.”

Certinia’s Services-as-a-Business platform features a common set of process flows, data elements and cloud architecture that connects the dots across an entire organization. It encompasses all the solutions needed to run a connected services business today from opportunity to renewal.

To learn more about Certinia and its Services-as-a-Business platform, visit www.certinia.com.

“Certinia delivers clear outcomes for customers, driving out complexity and improving operational effectiveness,” said Rick Caccia. “In addition to building great products with a relentless focus on customers, the company has built a great culture that I am proud to join.” 

Caccia holds a BA and MBA from the University of California, Berkeley. 

About Certinia

Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company’s Professional Services Automation (PSA), Customer Success, and ERP solutions—delivered on Salesforce’s leading cloud platform—provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in San Jose, California with offices around the world, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit www.certinia.com.

Certinia, the Certinia logo, FinancialForce, FinancialForce.com, and the FinancialForce logo are trademarks or registered trademarks of Certinia Inc. or its licensors. Any third-party brands or names referenced herein may be trademarks of their respective owners.

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