FinancialForce Launches New Certification Program to Maximize Customer ROI and Ensure Long-Term Success

San Francisco, November 9, 2021Certinia, the leading provider of customer-centric business applications across finance, services, and customer success teams, today announced a new Certification Program designed to provide customers, partners, and employees with a comprehensive way to demonstrate the skills, knowledge, and confidence needed to digitally transform the front and back-office systems of Certinia customers.

“Our new Certification Program is key to customer success and keeping our customers at the center of everything we do,” said Deb Ashton, Founder and SVP Customer Experience at Certinia. “It is crucial that we educate our entire ecosystem on best practices for the deployment and implementation of the latest releases of our solutions. The Certification Program will help ensure that both our internal and Partner implementation teams have the proven knowledge and expertise to provide best-in-class engagements.”

The Certification Program has been developed in coordination with experts both within Certinia as well as from our partner network. Certinia has structured the training, mentoring, and Certification Program into a journey optimized for services professionals to achieve success. The program delivers value in three key areas:

  • Confidence in a professional’s level of knowledge and skills
  • Trust in their ability to complete the task/project
  • Achievement and recognition of the skills and capabilities that they have acquired

The first phase includes certification exams for implementation consultants of the Certinia PSA and Certinia FFA applications. The next phase of the Certification Program will extend to customers through our Sysadmin certification. Interested parties can learn more about the program here.

About Certinia

Certinia accelerates business growth with customer-centric ERP, Professional Services Automation (PSA), and Customer Success solutions. Run on the leading cloud platform, Salesforce, Certinia enables organizations to see their customers in full color to unlock customer insights, deliver innovative experiences, run a digital business, and achieve agility and resilience. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

Most adopted PSA solution in SPI Research’s 2021 PS Maturity™ Benchmark; most adopted PSA solution by Technology Services Industry Association in 2020; leader in IDC MarketScape for Worldwide SaaS and Cloud-Enabled Midmarket Finance and Accounting Applications, 2020; #1 PSA by G2.

Media Contact

Kirtee Mehta
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Dean Fisk
Finn Partners
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