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Unlocking Services Certainty: Navigating the changing services customer experience

Deb Ashton is Senior Vice President of Strategic Customer Experience and a Founder of Certinia. Deb has been instrumental in the growth and ongoing success of the Certinia business. In her current role, Deb’s mission is to work with our customers to understand their journey, ensure they maximize the value they derive from our solutions, and enhance the overall customer experience.

Recently we launched our new LinkedIn Live series, “Unlocking Services Certainty”, and I had the pleasure of serving as our first interview subject!

Tech correspondent Lisa Martin and I chatted about Certinia’s journey since founding in 2009, the market response to our recent rebrand from FinancialForce to Certinia, and how customer experience is evolving in the services sector.

One question we honed in on: What’s the key to delivering services intelligently and efficiently at scale? Watch our conversation to find out, and I would love for you to comment sharing your own feedback and insights on how customer experience is changing in the services industry!

To gain a deeper understanding of Certinia’s latest updates – as well as strategies for driving certainty in your services business – I encourage you to RSVP for our next episode of Unlocking Services Certainty on September 12, where Lisa Martin will join Certinia’s Chief Product & Strategy Officer Dan Brown for a fireside chat at Fogo de Chão during Dreamforce, covering:

  • Certinia’s product and strategy roadmap
  • Three practical use cases for artificial intelligence that you can apply in your services business today
  • Analysis of the latest services industry dynamics you need to be aware of
  • Guidance for how you can lead your services org through economic uncertainty

If you won’t be in San Francisco for Dreamforce, you can RSVP for this session on LinkedIn to watch remotely. 

If you will be at Dreamforce, check out our full event agenda and register for this fireside chat in person, where we’ll also be serving a hearty breakfast to start day one of Dreamforce on the right foot. I hope to see you there!

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