Working Apart, But Growing the Business Together


The coronavirus disease (COVID-19) pandemic has made coordinating teams to work together more challenging—and more critical—than ever. Join this webinar to hear how Mike Kennedy, CFO of Muscular Dystrophy Association (MDA), is leading his organization through these difficult times. Kennedy will share how digital transformation, beginning with the implementation of Certinia, helped establish a solid foundation for his business to adjust to disruption and continue running smoothly.

A nonprofit dedicated to transforming the lives of people affected by neuromuscular disease, MDA has been able to stay on the frontline of its COVID-19 response by connecting families with chief medical advisors, all while research for cures continues. As a result, MDA has not only been able to keep the organization running smoothly, but it has also been able to offer hope to families living with muscular dystrophy and bring the community together.

In this webinar, you will learn:

  • Why collaborating and communicating as a team is more important than ever
  • How digital transformation establishes a solid foundation for businesses to prepare for, manage, and adapt to change
  • How MDA leveraged Certinia ERP and PSA to become more data-driven and cut costs