formerly FinancialForce
formerly FinancialForce
“Certinia has transformed how we operate, enabling us to achieve 50% faster revenue recognition and maintain within 3% forecasting accuracy every month. This platform is the backbone of our growth strategy, ensuring we deliver exceptional results for our customers.”
Toby Wilcock, CEO, Cloudwerx
50% Faster Revenue Recognition
3% Forecasting accuracy variance achieved each month
100% Return on investment
Cloudwerx, a leading Salesforce implementation and consulting partner, specializes in advisory services, implementation, and ongoing support. Operating across diverse industries, including high-tech, professional services, retail, consumer goods, and the public sector, Cloudwerx serves customers throughout the APAC region. With a team of around 200 professionals, the company focuses on optimizing people, processes, strategy, and the technology that supports it all. Emphasizing data and AI, Cloudwerx relies heavily on Certinia solutions, particularly PS Cloud, for professional services automation, driving success from lead to cash.
With a clear growth strategy from the beginning, Cloudwerx recognized the need for a platform to support its rapid expansion, which included achieving year-over-year growth of up to 40%. Certinia has been a crucial partner for over three years, helping Cloudwerx streamline operations and increase efficiency. Early on, Cloudwerx saw a remarkable 50% improvement in revenue recognition, from project booking to execution, by leveraging Certinia’s PS Cloud solution. The company has been able to allocate resources more effectively, ensuring that the right people are on the right projects, ultimately delivering top-tier customer service.
Cloudwerx's primary goal has always been to reduce internal friction, allowing the team to focus on delighting customers. The implementation of PS Cloud provided the right information at the right time, improving forecasting, planning, and visibility across the business. This alignment ensured that all department heads were on the same page, enabling Cloudwerx to respond to customer needs more efficiently. With enhanced visibility into financials and resource management, the company minimized revenue leakage and optimized resource allocation.
One of Cloudwerx's challenges was monitoring project performance in real-time, particularly gross profit margins. PS Cloud has enabled Cloudwerx to track this data accurately, leading to improved resource utilization and project outcomes. The company is now able to match the right skills to the right projects, which translates into better customer experiences.
Recognizing that an enterprise-grade platform was crucial for supporting growth, Cloudwerx meticulously chose Certinia and PS Cloud after a thorough evaluation. By involving key stakeholders from finance, sales, and project delivery, the company ensured the platform would meet its current and future needs. Since implementing PS Cloud, Cloudwerx has seen a significant improvement in forecasting accuracy, with a variance of only 3% each month, positively impacting cash flow, resource management, and data accuracy.
Looking ahead, Cloudwerx plans to continue evolving on the Certinia PS Cloud platform, leveraging the company’s ongoing R&D innovations. The value of solving these challenges with PS Cloud lies not only in real-time visibility but also in delivering projects on time and within budget. Cloudwerx has achieved a 100% return on investment by implementing PS Cloud, enhancing operational efficiency and capitalizing on unexpected opportunities. Moving forward, Cloudwerx will continue to monitor the value of Certinia’s platform, benefiting from the seamless connectivity between sales, service, finance, and project delivery.
