What is Professional Services Automation (PSA) Software?

Professional Services Automation (PSA) technology is designed to efficiently manage and automate business processes related to service delivery, with a primary focus on optimizing these processes to enhance delivery execution and overall profitability.

A PSA solution consolidates the management of resources, projects, time, expenses, budgets, financials, billing, and customer interactions into a single dataset. This comprehensive view of delivery provides valuable insights and improves business agility.

Stop wasted time, project delays, and revenue leak.

See what happens when you manage your services, projects, financials, and customers all in one powerful app.

Who benefits from PSA?

Organizations aiming to effectively manage the entire lifecycle of billable hours, from contract and forecasting to delivery, billing, and revenue, can benefit from PSA systems. Professional services teams across various industries, including health and life sciences, media and communications, and software and high-tech, can enhance project handoffs, delivery, accounting, and more through PSA.

PSA systems can be seamlessly integrated with Customer Relationship Management (CRM) and other essential software to manage accounting, billing, revenue management, and analytics, creating a more end-to-end solution.

Why choose PSA for your business?

In a world where remote work is essential, businesses often manage service delivery and resource management using custom-built applications and spreadsheets. PSA offers a superior alternative.

From multinational professional services firms to rapidly scaling technology companies, PSA systems help organizations fill gaps in business processes. Integrating CRM and PSA provides better visibility and alignment for sales and delivery teams, leading to higher margins, accurate customer expectations, increased satisfaction, and improved cash flow.

Service Performance Insight (SPI) reports that organizations using PSA achieve, on average, 12% higher EBITDA compared to those not using PSA. This growth is attributed to increased billable utilization and the efficiency gained from connecting the front and back office.

Cut costs and boost revenue with PSA


Average increase in utilization, leading to increased revenue*


Cost savings from productivity enhancements for project and resource managers**


Savings from productivity enhancements to reporting and billing functions**

* 1% utilization increase at an average rate of $200/hour leads to $280K additional revenue per 100 consultants
** Actual results from a publicly traded, US-based software company with approximately 1,000 employees

How a PSA system benefits your business today:

  1. Completeness: Facilitate a seamless handoff from sale to delivery, convert won opportunities into billable projects, balance resource demand against capacity, and forecast future capacity supply and demand.
  2. Transparency: Build predictability into your professional services team by providing a unified, continuous lens across the customer lifecycle. This makes your business more transparent, data-driven, and easier to forecast.
  3. Support for New Models: Adapt to customer expectations by supporting various business models such as time and materials (T&M), subscription-based contracts, fixed-fee services, or a blend of models with a PSA system optimized for services and customer-centric companies.

See how Certinia solutions transform and optimize operations.