FinancialForce Appoints Allen Seto as Chief Legal Officer to Help Lead Next Phase of Growth

San Francisco, November 10, 2021Certinia, the leading provider of customer-centric business applications across finance, services, and customer success teams, today announced the appointment of Allen Seto as Chief Legal Officer reporting to CEO Scott Brown. Seto will leverage his 20+ years of corporate legal experience as he further develops, leads and scales the legal organization in support of the company’s growth.

“I am thrilled to welcome Allen to the executive leadership team and look forward to leveraging his deep expertise as we continue to grow the company,” said Scott Brown, CEO of Certinia. “Allen possesses the perfect combination of public and private experiences at scale that will help lead our company to the next level.”

Most recently, Seto was Senior Vice President, General Counsel, and Corporate Secretary at Silver Peak, where he guided the company through its sale to Hewlett Packard Enterprise Company for $925 million. Prior to that, he was Vice President and General Counsel at publicly traded ShoreTel, where he led the worldwide legal function, resulting in the sale of the company for $530 million to Mitel Networks Corporation, and he served as Associate General Counsel at Taleo, where he advised the company through its $1.9 billion sale to Oracle Corporation. He has also held Corporate Counsel positions at Oracle and SYNNEX Corp.

Seto started his career at the law firm of Skadden, Arps, Slate, Meagher & Flom where he represented clients in corporate and securities law matters. He graduated from the University of California, Berkeley with a B.A. in both Economics and Rhetoric and the UCLA School of Law with a Juris Doctor in the Business Law Program.

“I look forward to working closely with the executive leadership team and leveraging my experience to help Certinia through its next phase of growth,” said Seto. “Leading the legal function of a company at this rate of growth is an exciting opportunity, and I am eager to play a role in building the future of the company.”

About Certinia

Certinia accelerates business growth with customer-centric ERP, Professional Services Automation (PSA), and Customer Success solutions. Run on the leading cloud platform, Salesforce, Certinia enables organizations to see their customers in full color to unlock customer insights, deliver innovative experiences, run a digital business, and achieve agility and resilience. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

Most adopted PSA solution in SPI Research’s 2021 PS Maturity™ Benchmark; most adopted PSA solution by Technology Services Industry Association in 2020; leader in IDC MarketScape for Worldwide SaaS and Cloud-Enabled Midmarket Finance and Accounting Applications, 2020; #1 PSA by G2.

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