FinancialForce Appoints Ravi Narula as Chief Financial Officer

Seasoned technology leader joins executive team to accelerate global growth

SAN FRANCISCO, June 1, 2021Certinia, the leading customer-centric ERP and the #1 professional services automation (PSA)* business suite, today announced that Ravi Narula will join as Chief Financial Officer. A growth-minded finance leader with significant experience in scaling organizations, Narula will be responsible for developing and managing strategies to expand the business and accelerate revenue.

Ravi NarulaNarula brings a proven track record of success in business, finance, and operations across industry verticals including enterprise SaaS, networking, and communications. Narula has spent the last 20 years helping to transform technology startups into large and mature public companies.

Most recently, as Ooma Inc.’s CFO, Narula helped drive the company’s IPO, raising private and institutional money, playing an instrumental role in growing business, both domestically and internationally, improving gross margins, and creating operational efficiencies. As a result, recurring SaaS revenues for Ooma are now greater than 90% of overall revenues with a net dollar retention rate of approximately 100%.

Previously, Narula served as Chief Accounting Officer at Gigamon Inc., where he played a critical role in its IPO, managing the S-1 process and supporting the underwriters and investment bankers with due diligence. He helped grow revenue and EBITDA margins at Gigamon during a period when the company expanded its valuation by ~10X. Prior to his tenure at Gigamon, Narula served as CFO at BigBand Networks Inc. His earlier career included finance leadership roles at Borland Software and Deloitte & Touché.

“Ravi brings an incredible wealth of skills and knowledge to Certinia and we are thrilled to welcome him to our executive team,” said Scott Brown, CEO, Certinia. “His expertise leading organizations through growth and optimizing their capital structure will be instrumental to our long-term success.”

“Certinia is revolutionizing the way cloud-enabled business applications help organizations be truly customer-centric by leveraging the power of the Salesforce platform, and I am excited to join at a pivotal time in the company’s trajectory. I have worked in the past to build skilled finance organizations capable of addressing evolving business needs, and I now see that same opportunity here at Certinia,” said Narula. “I look forward to working with our teams globally to advance Certinia’s mission of helping organizations embrace a customer-centric approach to their business as they innovate and adapt to the relentless pace of market change.”

Narula holds a Bachelor of Commerce degree from the University of Garhwal in India and currently lives in Los Gatos, CA with his family. His first day at Certinia will be June 16.

About Certinia

Certinia offers customer-centric business applications on the leading cloud platform from Salesforce. We accelerate business growth with the only modern ERP suite and the #1 professional services automation (PSA), enabling real-time insights and intelligent decision-making. See your customers in full color with Salesforce and Certinia. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

*Most adopted PSA solution in SPI Research’s 2021 PS Maturity™ Benchmark; most adopted PSA solution by Technology Services Industry Association in 2020; leader in IDC MarketScape for Worldwide SaaS and Cloud-Enabled Midmarket Finance and Accounting Applications, 2020; #1 PSA and leader in Accounting by G2.

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