FinancialForce Customers Drive the Tools Required to Succeed in the Services Economy with Latest PSA Release

LAS VEGAS, June 20, 2017: 

Certinia, the leading cloud ERP provider for the new services economy, today revealed its vision for the next generation of service-focused business applications. Customers saw firsthand how Certinia would help them navigate the emerging services economy landscape, as well as the critical role cloud ERP will play to help create and support agile business models, strategically align resources, and optimize business outcomes with predictive insights.

The vision was presented by Certinia CEO, Tod Nielsen and CMO, Fred Studer on stage at Certinia Community Live – the company’s annual user conference in Las Vegas.

In addition, Certinia announced a new strategic HCM partnership with ADP, key product updates to Certinia PSA and expanded use of Salesforce Einstein Analytics. The news included:

●      Certinia Customers Driving the Tools Required to Succeed in the Services Economy with latest PSA Release

●      Certinia Bets on Predictive Analytics for Next Generation of Insights and Reporting

●      Certinia Partners with ADP to Deliver Best-in-Class Human Capital Management Solutions

“Speed is the new currency in the modern global economy, in which businesses are increasingly retooling to deliver services” said Tod Nielsen, CEO of Certinia. “Our flexible and agile ERP solutions accelerate innovation and enable organizations to quickly adapt to trends in the market and emerging business models. Today’s announcements validate Certinia as the leading services ERP platform, and we’ll continue to work closely with customers and partners to shape the next generation of ERP solutions for the Services Economy and beyond.”

“The pace of change in business across the globe today is relentless, and it’s challenging companies in unforeseen ways. Our goal is to help our customers be as prepared as possible to take advantage of the tremendous opportunity the new services economy holds for them.” said Fred Studer, CMO of Certinia. “As this fundamental shift takes place, businesses have to be able to assess situations in real-time, act swiftly, and evolve with the customer in center view to thrive.”

About Certinia

Certinia is the leading cloud ERP for the new services economy. The #1 ERP native to the Salesforce platform, Certinia unifies data across the enterprise in real-time, enabling companies to rapidly evolve their business models with customers at the center. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International, and UNIT4. For more information, visit

Posted on 20 June 2017 at 5:30 pm UTC