FinancialForce ERP Enables Muscular Dystrophy Association to Improve Fundraising Efforts and Transform Accounting Activities

Muscular Dystrophy Association completes the launch of their end-to-end ERP platform

LAS VEGAS – May 8, 2019 – Certinia, the #1 Enterprise Professional Services Automation (PSA) and customer-centric ERP cloud solution, announced that the Muscular Dystrophy Association (MDA), a nonprofit health agency dedicated to curing muscular dystrophy, ALS and related neuromuscular diseases, has seen tremendous gains in their fundraising efforts since implementing Certinia ERP.

The Certinia ERP platform has allowed MDA to centralize their procurement efforts for fundraising and other events related to the core mission, while also streamlining the processing of payables and critical accounting transactions. The ERP suite enables MDA to shift the majority of its back-office efforts from multiple stages of processing in various systems into a single efficient stream as a transaction moves through Certinia.  

Since deploying the Certinia platform, MDA has successfully realigned administrative work from fundraising and associated teams, freeing up 40% of their time to focus on more strategic activities. Finance, IT and Operations teams now have the flexibility to focus on new ways to deliver services faster, smarter and cheaper.

“Muscular Dystrophy Association had a unique opportunity to use Certinia ERP to reengineer the front office capture process and centralize, procurement, payables and accounting in our new Chicago Service Center,” said Michael Kennedy, CFO, MDA. “The centralization of transaction processing has saved significant costs, and the centralization of performance data capture has given us new insights into optimizing fundraising and other efforts related to our core mission.”

About Certinia
Certinia delivers the #1 professional services automation (PSA) and the only customer-centric ERP. We accelerate business value with comprehensive best practices and the most intelligent analytics — all on the leading business cloud platform from Salesforce. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

About Muscular Dystrophy Association
Muscular Dystrophy Association is committed to transforming the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases. We do this through innovations in science and innovations in care. As the largest source of funding for neuromuscular disease research outside of the federal government, MDA has committed more than $1 billion since our inception to accelerate the discovery of therapies and cures. Research we have supported is directly linked to life-changing therapies across multiple neuromuscular diseases. MDA’s MOVR is the first and only data hub that aggregates clinical, genetic and patient reported data for multiple neuromuscular diseases to improve health outcomes and accelerate drug development. MDA supports the largest network of multidisciplinary clinics providing best in class care at more than 150 of the nation’s top medical institutions. Our Resource Center serves the community with one-on-one specialized support, and we offer educational conferences, events, and materials for families and healthcare providers. Each year thousands of children and young adults learn vital life skills and gain independence at summer camp and through recreational programs, at no cost to families. For more information visit

Certinia and are registered trademarks.  Any third-party brands or names referenced in this document may be trademarks of their respective owners.

Salesforce and other brands are among the trademarks of, inc.

Media Contacts:
Letty Ledbetter
[email protected]

Kirtee Mehta
[email protected]