FinancialForce Expands Further into Europe, Announces New Office to Serve Growing EMEA Customer-base

New Regional VP for Continental Europe, Alon van Wezel, will head office in The Netherlands

London, UK, 30th September 2020 – Certinia, provider of the only modern ERP suite and the #1 professional services automation (PSA) company, today announced a new European office based in Utrecht, The Netherlands. As Certinia’s substantial continental European customer-base continues to grow, the company is establishing a dedicated presence staffed with local talent to enable it to better serve these customers, as well as introduce Certinia to additional European enterprises.

Heading up the new office will be Alon van Wezel as Regional Vice President for Continental Europe. Van Wezel will be responsible for building a new team across multiple disciplines and shepherding Certinia’s increased presence within continental Europe.

Van Wezel joins Certinia from Oracle, where he served as Senior Director, Europe ERP Solution Consulting, and Senior Sales Director. His 25-year career also includes positions at Salesforce and PeopleSoft. 

“I’m excited to join Certinia at this time of expansion, spearhead its continued growth in continental Europe, and create a new team with the best and brightest talent in the region,” said van Wezel. “Many companies have put expansion plans on hold during the pandemic, but Certinia continues to see demand grow. Our ability to connect the front and back office for a 360-degree view of the business–all on the Salesforce platform with its advanced user experience and analytics–has never been more important. The time is right to establish a larger presence in Europe to add even more value to customers here,” said van Wezel.

“Certinia’s customer base in Europe continues to expand,” said Stewart Monk, VP and General Manager EMEA. “We want to build on that success, provide better support to customers, and reach more businesses with a dedicated footprint in the region staffed by local talent who understand the market’s needs. This is far more than just an office opening and executive appointment; it’s a reaffirmation of the value Certinia sees in the European market and a commitment to our existing and future customers here. Alon’s record of building and leading top performing teams for some of the biggest enterprise tech companies in the world makes him the ideal leader for our ambitious goals.”

About Certinia
Certinia offers customer-centric business applications on the leading cloud platform from Salesforce. We accelerate business growth with the only modern ERP suite and the #1 professional services automation (PSA), enabling real-time insights and intelligent decision-making. See your customers in full color with Salesforce and Certinia. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

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Jamie Waddell
Finn Partners
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