FinancialForce Launches Risk Tracker and Zoom Connector for More Powerful Risk Assessment and Collaboration in the Pandemic Environment

New Certinia Labs speeds innovations to meet critical needs with a focus on helping customers stabilize, recover and grow 

SAN FRANCISCO, June 25, 2020Certinia, provider of the only modern ERP suite and the #1 professional services automation (PSA), today announced the availability of two new tools to help organizations manage risk and collaborate efficiently in the pandemic environment, whether they are currently stabilizing their business, getting back to work, or growing. 

Certinia Risk Tracker helps organizations assess risks to their revenue and cash flow, thus improving decision making and the speed of remediation. The application monitors signals related to COVID impact and is now available on the Salesforce AppExchange. Certinia’s new PSA Zoom Connector enhances productivity for remote and distributed professional services teams, allowing them to quickly convene Zoom meetings while collaborating on projects in Certinia PSA. 

Risk Tracker and the PSA Zoom Connector are the first solutions from the newly launched Certinia Labs, an innovation hub in which Certinia experts collaborate with customers to speed the release of new technologies to market. Certinia Labs focuses on meeting specific needs or addressing external events and trends, and its solutions complement the products and services that Certinia offers through its established roadmap. In some cases — such as with Risk Tracker, Certinia Labs innovations will be offered to the larger Salesforce community at no charge.

Certinia Risk Tracker complements companies’ existing operational systems by providing an executive level summary of financial risk. The technology aggregates operational signals from unstructured data in customer relationship management (CRM), Certinia PSA, and Certinia ERP Chatter feeds. The application leverages Salesforce Einstein Analytics and can be extended to incorporate additional predictive signals from both structured and unstructured Salesforce data. 

“Companies today are under pressure to mitigate risk and re-vitalize sales pipelines and cash flow intakes,” said Bryan Miller, Vice President, HCM Practice Leadership, Bluewater. “However, many reporting systems are blind to unstructured data — such as comments about customer opportunities, contacts, projects and accounts — that when combined with other data can provide a complete picture of business and account health. Synthesizing signals from different areas of the organization–including finance, sales, and customer success teams–allows a business to gain the focus it needs to make sound decisions and manage customer and prospect relationships for the best outcomes.”

Certinia originally built Risk Tracker to monitor signals within its own business, including during the COVID-19 pandemic. After successfully using the app to identify risk and appropriate mitigations, the company decided to make the solution available to help other organizations manage risk without invasive system changes. 

In the case of Certinia’s own customer success teams, the power of Risk Tracker was used in conjunction with the Gainsight platform to help customer success managers better support customers during the pandemic. As a result, Gainsight honored Certinia with the COVID-19 Readiness 2020 award as part of Gainsight’s 2020 GameChanger Awards program. “Certinia showed urgency and worked towards implementing a ‘risk framework’ to better forecast and manage churn in the time of COVID-19,” said Meenal Shukla, Senior Client Outcomes Manager, Gainsight. “What is impressive about this team is the agility and speed with which they sprung into action when the needs of their business changed.”

The new Certinia PSA Zoom Connector also addresses the evolving environment caused by the pandemic by offering seamless and efficient collaboration for geographically dispersed teams. PSA Zoom Connector enables services teams who use Zoom to schedule and join Zoom calls within the Certinia PSA application. By supporting collaboration in context, project stakeholders can spend more time on impactful activities. Available to PSA customers at no extra charge through the Certinia Customer Community, the PSA Zoom Connector also integrates with Chatter. 

“The global pandemic highlighted the ability of our existing ERP and PSA solutions to meet customer needs in changing environments, but also revealed opportunities to provide more support through special innovations,” said Dan Brown, Chief Product and Strategy Officer at Certinia. “With our newly launched Certinia Labs, we are excited to introduce innovations that answer the urgent need for real-time risk awareness and fast, efficient remote collaboration. We are excited these innovations also support our customers’ digital transformation by allowing them to gain even more value from powerful technologies like Salesforce Einstein, Zoom and Gainsight.” 

About Certinia

Certinia offers customer-centric business applications on the leading cloud platform from Salesforce. We accelerate business growth with the only modern ERP suite and the #1 professional services automation (PSA), enabling real-time insights and intelligent decision-making. See your customers in full color with Salesforce and Certinia. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

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