FinancialForce Sees Strong Momentum with Services Automation as Demand for Full Business Visibility Increases Across Services Organizations

San Francisco, January 12, 2022Certinia, the leading provider of customer-centric
business applications across finance, services, and customer success teams, today announced continued momentum for Certinia Professional Services Cloud, its market-leading professional services automation (PSA) solution.

“This comes as Certinia continues to be recognized as the PSA industry leader,” said Tony Kender, Chief Revenue Officer, Certinia. In December 2021, Certinia was named the #1 vendor in G2’s Winter 2022 Overall, Enterprise, and Mid-Market PSA Grid Reports, marking the twelfth consecutive quarter as the top PSA for the enterprise. The company was also named the most adopted PSA solution for the third year in a row in the annual PS Maturity™ Benchmark published in 2021 by SPI Research. In 2020, TSIA named Certinia the #1 installed solution for PSA. Additionally, Certinia received the IDC CSAT Award for SaaS ERP and SaaS Subscription Billing.

Built on the Salesforce platform, Certinia solutions allow businesses to manage their services projects on a single cloud-based platform. Certinia Professional Services Cloud gives companies the visibility they need, across all departments, to make more informed decisions to improve margins and deliver revenue growth.

What Certinia Customers Have to Say:
​​“With Certinia, we now have a fully automated snapshot of our customer portfolio,” said Lori Williams, President of Services, Traction on Demand. “This has positively impacted our business and we have realized a 100% ROI from Certinia as a result.”

“The way Certinia PSA works with Salesforce empowers me to configure it rather than relying on external expertise, which is a huge advantage. We now have real-time visibility and 20% higher utilization globally,” said Sean Cashin, Vice President, Customer Success and Services, BeyondTrust.

“Compared to the competition, Certinia works seamlessly with Salesforce, making it more of a one-stop-shop for all departments,” said Bailey Dbouk, Sales Operations Analyst, 1E.

Major New Professional Services Cloud Feature: Services Estimates
Certinia is also raising the bar on new product capabilities in the recent Fall 2021 Release focused on building better, faster services estimates. The new features give organizations the flexibility to estimate non-productized services and model detailed project and resource requirements to deliver an accurate and achievable proposal.

Additionally, organizations have the ability to do what-if analysis and gain greater visibility into the sales cycle. For those organizations using Salesforce CPQ, the new services estimation capabilities will work seamlessly alongside.

About Certinia
Certinia accelerates business growth with customer-centric ERP, Professional Services
Automation (PSA), and Customer Success solutions. Run on the leading cloud platform, Salesforce, Certinia enables organizations to see their customers in full color, to unlock customer insights, deliver innovative experiences, run a digital business, and achieve agility and resilience. Founded in 2009 and headquartered in San Francisco, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

#1 PSA by G2; Most adopted PSA solution in SPI Research’s 2021 PS Maturity™ Benchmark; most adopted PSA solution by Technology Services Industry Association in 2020; Leader in Accounting by G2; leader in IDC MarketScape for Worldwide SaaS and Cloud-Enabled Midmarket Finance and Accounting Applications, 2020; IDC CSAT Award for SaaS ERP and SaaS Subscription Billing.

Media Contact

Kirtee Mehta
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Dean Fisk
Finn Partners
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