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CXOTALK with Venture Technologies: A CFO walks into the new services economy

How is the new services economy changing business? At Certinia Community Live in Las Vegas, Michael Krigsman (industry analyst and host of CXOTALK) sat down with our customers to discuss everything from the changing world of finance to IT innovation and customer experience.

In this first installment, we hear from RJ Smith, VP of Finance at Venture Technologies, a premier IT Solutions Provider focused on delivering network and cloud solutions to commercial and public sector organizations. In the interview, RJ shares his thoughts on how customer expectations, data, and technology must all come together in order to make the biggest impact in the new services economy.

Key takeaways include:

  1. Revenue models are changing. As customers demand new, flexible solutions, the office of finance must explore and establish new, adaptive business models that help serve their customers’ needs.
  2. Data is the lifeblood customer success. Venture Technologies’ management is spending more time than ever in the analytical parts of the business in order to effectively plan and prioritize important decisions such as deploying capital, securing partner relationships, and utilizing human capital and resources within the organization.
  3. Having the right technology is vital. Venture Technologies uses solutions like Salesforce and Certinia to help fuel its data collection and analysis process. The company can now strategically organize data around the entire customer lifecycle and obtain deeper visibility into each account, allowing them to be proactive in resolving issues while also capitalizing on opportunities which may not previously have been visible.
  4. Predictive is the future. With so much data at their fingertips, RJ says they hope tools like Salesforce Einstein Analytics will further propel smart decision-making not only for their own use but also for their customers. “In the world of value-added resellers, what makes us distinctive is what we can provide versus any other reseller in the marketplace,” said RJ.


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