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Ansarada makes the move to Certinia Accounting for true customer-centricity

Ansarada is an AI-powered dealmaking platform provider focused on helping companies thrive amid their most important business events, such as mergers and acquisitions, IPOs, and audits. As a platform-based company offering innovative services, the Ansarada team understands the benefits of bringing data together on one platform and delivering top-notch customer service. So when it came time to a pick a new ERP solution to run and grow their own business and delight customers, Certinia Accounting was the clear choice.

Ansarada works with a huge portfolio of impressive customers such as KPMG, PwC, the top ten Australian legal firms, and investment banks. Their previous system not only was unable to keep up with company growth, it didn’t connect with other business applications to synchronize data and bring critical business analysis to the finance team.

Ansarada CFO Rachel Riley explains:

“We needed to evolve from month-end reporting, and empower our financial team to conduct robust financial planning and analysis. Lack of integration between business systems and the finance system, however, forced the team to resort to manual processes for essential financial operations, including ensuring compliance with key regulations.”

Ansarada wanted a cloud solution that would integrate Salesforce records with its own accounting and financial processes for a single view of the customer. With Certinia Accounting, the core business systems are now all unified, transforming how people view information. With newfound efficiency and accuracy, the Ansarada team can focus on keeping customers happy and growing business.  

Rachel Riley shares why the Certinia and Salesforce connection is so powerful:

“We can cater for business operations more effectively as we are able to see the entire customer journey from the moment they were a lead through to the time an invoice is paid and offer a better service to our customers. It’s impossible to do this with siloed information. Not only that, but the automation, systems integration, and efficiencies we’ve seen have given us cost benefits and time savings.”

Since implementing Certinia Accounting, Ansarada has experienced:

  • Single day invoicing down from 24-day lag
  • Faster close, faster cash cycle  
  • Global currency cash matching time cut in half

These are just a few highlights. You can read the full story here or watch this three-minute video with the Ansarada team below.  

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