FinancialForce zeroes in on the ‘as-a-service’ economy [ZDNet]
Editor’s note: This article originally appeared on ZDNet during Dreamforce 2017. Read the full post here.
Certinia this week is highlighting new ways it’s using its alliance with Salesforce to help customers adjust to the seemingly ubiquitous “as-a-service” business model.
First, the cloud enterprise resource planning (ERP) company, which was built on top of the Salesforce platform, is integrating its financial applications with Salesforce CPQ (configure-price-quote software) to help companies meet new accounting requirements for the “as-a-service” economy.
Additionally, at the Salesforce Dreamforce conference this week, Certinia is highlighting how it will be using Salesforce’s Einstein platform to deliver AI-powered insights to its customers. The predictive power of Einstein should help customers adopt the right business models to drive growth, Certinia CMO Fred Studer said to ZDNet.
“The world has really changed really in the last year — everything is a service,” Studer said, referencing not only IT services but also the new service-based business models emerging for traditional industries like automotive.