Because the Back Office Matters: Don't Miss this Dreamforce Session
If you are looking to find new ways to get the most out of your CRM, headed to Dreamforce 13, and want to attend a kick-a$$ session that will get you pumped up to do it — we’ve got a recommendation for you. Register for Wednesday’s “Fireside Chat: Transforming the Back Office of a Customer Company” lead by Peter Coffee, Head of Platform Research at salesforce.com. The message is simple. We are in the age of the customer and you need to be a true customer company to elevate success. How? Every company has a front office. Every company has a back office. By connecting the two you can unlock loads of data that customer-facing staff never had before, and collaborate and engage with your customers in a more meaningful way. This panel session will show you how and why a connected front- and back-office can be the key to superior customer service, stronger brand, more repeat sales and faster cash collections. It’s time to say goodbye to old school ERP and look for a new customer-focused alternative, and attend that kick-a$$ session that will make a difference.
Wednesday, November 20th – 12:00 PM – 1:00 PM
Peter Coffee, VP and Head of Platform Research, salesforce.com
Jeremy Roche, CEO and President, Certinia.com
Bill Band, Vice President and Principal Analyst, Forrester
Chris Kenny, Vice President of Operations, Chambers Gasket