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Because the Back Office Matters: Don't Miss this Dreamforce Session

If you are looking to find new ways to get the most out of your CRM, headed to Dreamforce 13, and want to attend a kick-a$$ session that will get you pumped up to do it — we’ve got a recommendation for you. Register for Wednesday’s “Fireside Chat: Transforming the Back Office of a Customer Company” lead by Peter Coffee, Head of Platform Research at  The message is simple. We are in the age of the customer and you need to be a true customer company to elevate success. How? Every company has a front office. Every company has a back office. By connecting the two you can unlock loads of data that customer-facing staff never had before, and collaborate and engage with your customers in a more meaningful way. This panel session will show you how and why a connected front- and back-office can be the key to superior customer service, stronger brand, more repeat sales and faster cash collections. It’s time to say goodbye to old school ERP and look for a new customer-focused alternative, and attend that kick-a$$ session that will make a difference.

Wednesday, November 20th – 12:00 PM – 1:00 PM

Peter Coffee, VP and Head of Platform Research,
Jeremy Roche, CEO and President,
Bill Band, Vice President and Principal Analyst, Forrester
Chris Kenny, Vice President of Operations, Chambers Gasket


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