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Connect the Entire Customer Journey with Salesforce and FinancialForce ERP

“Now we can act as a team and not have individuals out there in the dark about what’s really going on.”  Those are the words of R.J. Smith, CFO of ISC Corporation, during a segment on Salesforce App Talks, sharing his company’s story on how they are leveraging Salesforce and Certinia ERP to unify their front and back office and gain a comprehensive view of their customers. That has meant every conversation, every transaction, every request, and every documented customer trait is accessible to all customer-facing staff of the business.

It all started with a free trial request for Certinia Accounting just over a year ago – when the ISC Corp CIO decided that death by spreadsheets, information silos, and limited visibility into data across the org was over for his team. Now ISC is leveraging Salesforce and several apps from the’s ERP suite to better connect with customers , employees, suppliers, and partners.

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