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Leading services industry analyst explains why FinancialForce is “ahead of the curve”

Right strategy. Right team.

After attending the Certinia annual user conference Community Live ’18, Jeanne Urich (a leading professional services industry analyst and Managing Director of SPI), confirms Certinia’s strategy to “service enable” all aspects of business is well positioned for success.

Further explained in her recent Linkedin post, Certinia’s combination of a seasoned and proven executive team led by CEO Tod Nielsen, and its latest product release showcased by Chief Product Officer Dan Brown during his impressive lineup of keynote demos, uniquely empowers customers to reap the benefits of aligning sales, service, and finance all on the Salesforce platform.

“Organizations are developing hybrid business models and service offers which combine products, subscription-based and usage-based services with professional and managed services. The combination of Salesforce CRM, Certinia PSA and ERP support the new services economy by provisioning ‘everything-as-a-service’.” 

Customers rank among highest in growth and profit margins

The benefits of Certinia’s strategy to its customers are already being realized. According to the 2018 PS benchmark report, Certinia PSA (Professional Services Automation) customers achieved one of the highest revenue growth rates at 9.9%, AND the highest levels of CRM and PSA integration – uniting sellers and service delivery. Or as Jeanne explains, “no other vendor provides as deep a level of out-of-the-box integration between Salesforce CRM and Certinia PSA.”

So what? Well, beyond hyper-accurate forecasting and holistic business insight, this 360 real-time view led to one of the highest reported levels of net profit achievement at 21.8%, according to the same report. This makes Certinia applications a key contributing factor for services companies wanting to grow both top line revenue, while also dynamically optimizing resources and time for a big impact to bottom line results. 

Sprinkle in Einstein Analytics

Add to this a powerful, modern reporting and analytics front-end announced during Community Live which harnesses the Salesforce Einstein AI platform to deliver this 360 customer-centric view, and Certinia becomes a powerful tool for helping managers run a more agile, and thus more competitive organization. Arming users with predictive business signals embedded right into everyday ERP business processes unlocks new levels of insight that uniquely blend sales, orders, service delivery, and financial data into unified, actionable dashboards.

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